Making Your Story Stand Out to Media in 2020

Making Your Story Stand Out to Media in 2020

November 14, 2019
9:00 am - 11:30 am
20 N. Clark, 6th Floor Conference Room

Are you a nonprofit leader struggling to effectively tell your organization’s story? 

Are you a consultant who has a great story to tell to prospective clients, but are unsure of the avenue in which to do so? 

The November ACN program is for both audiences!  

We will spend time learning from experts in the media relations and communications fields in three key areas: storytelling, branding, and media relations.  You will then have the opportunity to take what you’ve learned to begin composing and creating your own media release, branding strategy or storyboard with experts available to offer guidance and suggestions.  Join us to learn, grow and support one another as consultants and nonprofit professionals!

Randy Ford, Writer & Storytelling Strategist, First Story Strategies. Randy Ford helps nonprofits, small business owners and the public sector tell the stories of the impact they have on the world by bringing traditional storytelling principles into their communications. He also works with families and individuals looking for ways to preserve their legacies. Randy founded First Story Strategies (www.firststorystrategies.com) in 2016 after having worked as a journalist, a strategic communications professional and a congressional aide. He also performs in personal storytelling shows across Chicago.

Curt Gruber is an award-winning marketing executive with B2C/B2B/Service experience at global Fortune 500 CPG companies Jim Beam and Wrigley, professional sports startups, PR/Event agencies, and non-profit organizations. A graduate of the Thunderbird School of Global Management, he is a graduate-level lecturer in brand management and sales management at Northwestern University.  Curt is the Founder and Principal Consultant at Firefly Marketing – www.luciernaga.net.

Nathan Jenks is a marketing and communications veteran with nearly 20 years of experience in agency and corporate environments. He has led integrated go-to-market, brand strategy, and reputation-building initiatives for numerous service-focused organizations, professional services firms, technology companies, and nonprofit organizations. Before entering consulting, he led marketing and communications for Navigant Consulting’s Disputes, Forensics & Legal Technology business segment, a $320 million global enterprise, and served as the head of brand and corporate communications for ZS Associates, a global sales and marketing consultancy. A fan of all things digital and analytics, Nathan is particularly experienced in brand positioning and messaging, content strategy, public relations, inbound marketing campaigns, sales enablement, and strategic partnerships. Nathan graduated from Ithaca College with a B.S. in integrated marketing communications.

Ambar Mentor-Truppa is Vice President for Communications at the Shriver Center on Poverty Law, advancing the fight for economic and racial justice. Ambar provides strategic direction and oversight to the organization’s public relations, brand management, and marketing activities. She most recently led the organization through its first-ever rebranding effort yielding a new visual identity, including a shortened name, and new tagline. Ambar has 15 years of experience in strategic communications, previously working as a consultant for several boutique public affairs agencies. She has directed communications, media relations campaigns, and community outreach projects to support policy initiatives on behalf of major public interest organizations, including foundations and government entities. An active civic volunteer, she supports causes connected to feminism, education, race equity and public media. Ambar holds a B.S. in broadcast journalism from the University of Illinois at Urbana-Champaign.

Sponsorship Opportunities Available!
Click here for more information.

Interested in exploring sponsorship for events such as these? Have questions regarding the program? Contact Kim Branch or call 312-940-4008 for more information.

By registering to participate in this event, I hereby acknowledge and agree that the Association of Consultants to Nonprofits (ACN) or its agents may take photographs and/or video of me during the event and may use those photographs and recordings for ACN marketing or promotional purposes without further compensation to me. All such photos and videos are the sole property of ACN.