To SWOT Or Not To SWOT: A healthy debate on planning process work

  • 01/26/2022
  • 3:00 PM - 4:00 PM
  • Zoom Webinar


  • For Forefront Advisor Member who are not ACN Members - reduced registration rate

Registration is closed


A healthy debate on planning process work

January 26, 2022

3:00 pm - 4:00 pm CST

ACN Members Free
Nonprofit Leaders and Forefront Consultants- $10
Nonmember Consultants- $15

Join leaders in the consulting process field as they take sides and debate the value of SWOT as a tool to gather the needs of an organization.  SWOT is a technique for assessing an organization's internal strengths and external opportunities. Does SWOT hold the value and weight it once did?  Can SWOT change with the times?  How are consultants gathering the data necessary to make change?   This event is NOT a panel discussion (yay!), we will see these experts debate the value of SWOT and attempt to change hearts and minds!

1. Why using SWOT can be dangerous
2. How to use better planning tools than SWOT
3. How to modify SWOT if you must use it to avoid it's traps


Mary Abbazia
is Managing Director of Impact Planning Group, specializing in helping global companies, like Pfizer, GE & Medtronic, to use practical approaches to building innovative strategies. She is coauthor of The Accidental Marketer, and TEDx Speaker. She is also an instructor of Executive Education programs at California Institute of Technology (Caltech) and for Columbia University's Marketing programs for years.

Monique Curry-Mims has over 15 years of business and leadership experience in both the nonprofit and for-profit sectors. She is a consulting professional skilled in strategic planning, collective impact, community relations, fundraising, and analysis. A Penn State MBA graduate who holds a BS in Digital Design from Philadelphia University and a MSEd from Walden University, Monique has an innovative approach to developing and evaluating organizations and programs. As Principal of Civic Capital Consulting, an international social impact consulting firm, she delivers innovative strategies that help organizations meet their mission and goals while meeting the needs of the community. To further this impact she serves as a steering committee member of Philadelphia Black Giving Circle, and a Board Member and Allocations Chair of Union Benevolent Association, and as Founder and Convener of PHLanthropy Week, a week-long collection of events bridging funders, nonprofits, and the communities they serve.

Tom Spitale is an Impact Planning Group Partner, Caltech Exec Education Leader, Forbes writer and co-author of The Accidental Marketer, a 30-year study of great marketing successes. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact.

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