Belinda Li

CiTTA Partnership LLC


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First Name
Last Name
CiTTA Partnership LLC
Founder, CEO & Chief Consultant
Address Line 1
111 W Illinois St
Address Line 2
Suite 500
Zip Code

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Company Profile

Company Overview
CiTTA Partnership is a boutique consulting firm that focuses on empowering leaders of purpose-driven organizations to implement their ideas and scale their social impact in a financially sustainable way. CiTTA consultants specialize in helping nonprofits add new revenue streams through social enterprise business activities and guiding purpose-driven businesses with their go-to-market strategies and implementation plans.

CiTTA Partnership is a Certified Women and Minority Business Enterprise (WBE/MBE) with the City of Chicago and the State of Illinois.
Company Logo
Strategic & Business Planning, Business Modeling, Market Research & Feasibility Assessment, Go-to-Market Implementation, and Web-based Solutions.
Practice Areas (select top 3)
  • Market Research and Strategy
  • Social Enterprise
  • Strategic planning
Client List
Our clients span multiple sectors, including: environment / energy, sustainability, education (from early childhood education to higher education), human services, housing/community development, early childhood, healthcare, youth development, and others.

Sample nonprofit clients include:
- The Jane Goodall Institute
- Smile Train
- NeighborWorks America
- The Ounce of Prevention Fund
- Rebuilding Exchange
- Landforce
- Community Desk Chicago
- Chicago Commons
- Helping Hand Center
- STRYV365
- Faith in Place
- Museum of Science and Industry, Chicago
- Field Museum
- IGO Car Sharing
- Elevate Energy (formerly CNT Energy)
- Institute for Sustainable Energy Development

Sample higher education clients include:
- University of California, Riverside
- Oregon State University
- University of Washington College of the Environment
- University of Washington College of Engineering
- University of Illinois Chicago College of Architecture, Design, and the Arts
- Northeastern Illinois University College of Education
- Michigan State University College of Law
- Erikson Institute

Other sample clients:
- City of Chicago (Program Management of the Chicago Climate Action Plan)
- Various mission-driven for-profit companies in clean energy technology, healthcare, and manufacturing sectors
Testimonial 1
"Belinda’s deep knowledge of and passion for social enterprise are as evident as her ability to soak up and process incredible amounts of information. She led a team of 3 consultants to create profitable business models for housing organizations that were traditional non-profits. Working with the organizations’ executives and CFOs, Belinda instilled a business mindset and business acumen in the groups and developed detailed financial project tools and other planning guides so that they had sustainable, practicable business models. There was a lot at stake working with about 25 independent nonprofits that had the potential to serve as a model for a national network of nearly 250 and impact tens of thousands of homebuyers. If you’re seeking to move your organization into the social enterprise space, I highly recommend you seek out Belinda."
- David Weisberger, Senior Manager, NeighborWorks America
Testimonial 2
"Belinda led a team at Citta Partnership in developing a 3-year strategic plan for Chicago Commons, a 120 year-old social service agency in Chicago. Through a comprehensive and participatory process, she guided our Board and leadership team in co-creating a compelling vision for Commons, clarifying our strategic priorities, and developing an actionable roadmap. The analytical rigor and a “bias towards action” approach that she brought were refreshing and extremely valuable. Belinda is a strategic thinker with a pragmatic approach. Her work is high quality, and she is responsive, committed, and a pleasure to work with. I highly recommend her services."
- Edgar Ramirez, President and CEO, Chicago Commons
Testimonial 3
"Belinda is a highly skilled analyst, writer, and consultant. She constructed a complex business plan and competitive proposal for a new startup within our nonprofit. We have used the work she produced to guide the first stage of implementation and for subsequent proposals. I have recommended Belinda to colleagues for help with similar projects. She turned the work around quickly and demonstrated strong initiative to ensure the final product was excellent. Highly recommend."
- Claire Dunham, Senior VP of Programs, The Ounce of Prevention Fund

Publications & Articles

Article 1
Is earned revenue right for your nonprofit?
Article 2
From nonprofit to social enterprise: how one organisation pivoted after a crisis
Article 3
How the Social Sector Can Make 2023 a Growth Year

Speaker's Bureau Information

Speaker Bio
Belinda Li is Founder & Chief Consultant of CiTTA Partnership (, a boutique business consulting firm where social impact meets business strategy. CiTTA empowers leaders of purpose-driven organizations – nonprofits, social enterprises, businesses, public higher education institutions – to implement their ideas and scale their social impact in a financially sustainable way. The main services provided by CiTTA include: growth strategy, strategic planning, market feasibility studies, business modeling, and go-to-market strategy & implementation.

Prior to founding CiTTA, Belinda had worked at Civic Consulting Alliance, McKinsey & Company, General Electric Healthcare, and the academia.

She currently serves as Vice Chair on the Social Enterprise Alliance (National) Board, and as a Board member at-large at the Illinois Environmental Council Education Fund. In addition, Belinda serves on the Programming Committee of the Association of Consultants to Nonprofits; as a Thought Partner at the Ashoka-IKEA Dela Globalizer Program – a global systems change accelerator for social entrepreneurs; as a mentor at the Loyola Baumhart Scholars MBA program; and as a member of Forefront.

Belinda holds an MBA from the University of Chicago Booth School of Business, a Ph.D. in Medical Physics from the University of London, UK, and a BA in Physics from the University of Oxford, UK.
Topic 1
Diversifying Revenue Streams and Increasing Impact with a Social Enterprise Model
Topic 1 Description
Earned revenue through marketplace mechanism allows your nonprofit to diversify its revenue streams with unrestricted dollars, and a chance to innovate your services, expand your audience, and increase your impact. This workshop will introduce the concept of social enterprise and different business model ideas, and explore some key considerations for nonprofits interested in starting a social enterprise.
Topic 2
Creating a Social Enterprise Pitch Deck.
Topic 2 Description
Are you trying to solicit interests from investors and/or partners for your social enterprise idea or business? This presentation shares some tips about how to create a pitch deck that tells your social enterprise's story, mission, solutions, and impact in a logical and compelling way.

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