Lidia Varesco Racoma

Lidia Varesco Design


Member profile details

First Name
Last Name
Varesco Racoma
Lidia Varesco Design
Brand Strategist & Marketing Designer
Address Line 1
4259 W. Harrington Lane
Zip Code
Contact Image
Company Logo
Company Overview
Lidia Varesco Design is a branding and design studio in Chicago that helps nonprofit organizations share their message. With over 20 years of experience, I offer strategic branding and marketing design to increase visibility for your organization, build awareness for your mission, and expand your support base. I take a personal and collaborative approach to each project, performing strategy, design and content development.
– Event branding and invitation design
– Program logos and branding
– Brochure and publication design
– Email newsletter design and account management
– Social media branding and graphics
– Brand consulting: meet with me one-on-one to develop your branding strategy
- Social media management: monthly plans available
Practice Areas
  • Branding and Identity & Graphic Design
  • Communications, Marketing & Public Relations (including Research and Strategy)
  • Social Media
Client List
– Nonprofit organizations
– Associations
– Higher education
– Social Entreprenuers

Specializing in arts, education, faith-based, social services, women's and family services
Testimonial 1
Lidia is well versed in print and web, newsletters, invitations, displays and pretty much everything in between. Her range of knowledge and her ability to meet tight deadlines are complemented by the excellent quality of her work. Along with her creative abilities and technical skills, she has a talent for marketing as well. She is a great partner, passionate artist and creative being. She is a joy to work with.

– Fiona F., Director of Admissions and Marketing at Seven Arrows Elementary School
Testimonial 2
Lidia did so much more for my new business than designing a logo and marketing materials. She actually brought it to life! Her expertise and insightful ideas helped to create an entire brand image for Tribe Wellness. Couldn't have done it without her!

– Amy N., Founder & President at Tribe Wellness, Inc.
Testimonial 3
Not all designers GET marketing. Lidia does. She's creative, smart, professional and fun to work with. Every project has exceeded my expectations (not to mention come in on time). She'll do her own research in addition to what I provide to make sure the finished piece fits client goals.

– Rickey G., President/Owner, Rickey Gold & Associates

Speaker's Bureau Information

Topic 1
Branding 101 for Nonprofits
Topic 1 Description
Does your branding tell your organization’s story? Let’s find out! In this interactive workshop, you will discover the WHO, WHAT and WHY of your organization—and how effective branding can help you make an authentic connection with your audience.
Topic 2
Social Media Marketing for Nonprofits
Topic 2 Description
A collaborative session focused on the who, what and why of social media marketing. We will talk about who you are targeting, what you are sharing, and why it must be relevant to your audience (and social media channel). We will work together to develop a Social Media Mission Statement and discuss resources and tools to streamline and simplify the strategy and planning process.

The Association of Consultants to Nonprofits | 400 E. Randolph St., #2305 | Chicago, IL 60601

Copyright 2019 ACN
Privacy Policy

Powered by Wild Apricot Membership Software