Association of Consultants to Nonprofits

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Lidia Varesco Racoma

Lidia Varesco Design

Member profile details

First Name

Lidia

Last Name

Varesco Racoma

Company

Lidia Varesco Design

Title

Brand Strategist & Marketing Designer

lidia@lsvdesign.com

Phone

773-850-0578

Address Line 1

4259 W. Harrington Lane

City

Chicago

State/Province

Zip Code

60646

Headshot

Website / Social Platforms

Website

http://www.lsvdesign.com

https://www.linkedin.com/in/lsvdesign

Facebook

http://www.facebook.com/lsvdesign

Instagram

http://www.instagram.com

Twitter

http://www.twitter.com/lsvdesign

Blog

https://lsvdesign.com/blog/

Member Badges

ACN Member Badges

ACN Member Badge 2

ACN Member Badge 3

Company Profile

Company Overview

Lidia Varesco Design is a branding and design studio in Chicago that helps nonprofit organizations share their message. With over 20 years of experience, I offer strategic branding and marketing design to increase visibility for your organization, build awareness for your mission, and expand your support base. I take a personal and collaborative approach to each project, performing strategy, design and content development.

Company Logo

Services

– Brand strategy and consultation
– Event branding and marketing design
– Program logos and branding
– Brochure and publication design
– Email newsletter strategy and design
– Social media strategy and branding

Practice Areas (select top 3)

Branding and Identity & Graphic Design
Communications, Marketing & Public Relations (including Research and Strategy)
Social Media

Client List

– Nonprofit organizations
– Associations
– Higher education
– Social Entreprenuers

Specializing in arts, education, faith-based, social services, women's and family services

Testimonial 1

Lidia is proof that there are significant, positive returns in an investment in great design. Our annual report was lauded by the board, major donors and staff as one of the best annual reports in the firm's 19-year history, helping to attract new audiences and continued to be a valuable marketing piece for months to come.

– Barb L, Former Associate Director of CommunicationsAssociate Director of Communications at Growing Hope Globally

Testimonial 2

Lidia understands that we are a very small team and that we are constantly juggling many projects at once. She is extraordinarily responsive and very flexible in terms of deadlines and shifting needs. Her designs are always spot on and we receive many compliments about her work.

– Lise B, Deputy Executive Director at Anxiety and Depression Association of America

Testimonial 3

Lidia was instrumental to building our library of marketing templates at Evanston Cradle to Career and making recommendations to improve our external communications. She is responsive, flexible, and knowledgeable about best practices related to branding and messaging.

Amarin Y, Communications Manager at Evanston Cradle to Career

Publications & Articles

Article 1

Why Your Nonprofit Needs Brand Guidelines—and How to Create Them

URL for Article 1

https://lsvdesign.com/2018/04/25/why-your-nonprofit-needs-brand-guidelines-and-how-to-create-them/

Article 2

User Personas for Associations: Benefits & Best Practices

URL for Article 2

https://forummagazine.org/user-personas-for-associations-benefits-best-practices/

Article 3

Building a Nonprofit Content Calendar That is Effective and Simple

URL for Article 3

https://lsvdesign.com/2022/05/19/building-a-nonprofit-content-calendar-that-is-effective-and-simple/

Speaker's Bureau Information

Speaker Bio

I teach nonprofits and social entrepreneurs how to make a change through branding and marketing. I talk about branding and marketing, things like: finding the “why” in your brand, making genuine connections with your audience, bringing consistency to your outreach and streamlining processes.

Topic 1

Branding 101 for Nonprofits

Topic 1 Description

Does your branding tell your organization’s story? Let’s find out! In this interactive workshop, you will discover the WHO, WHAT and WHY of your organization—and how effective branding can help you make an authentic connection with your audience.

Topic 2

Social Media Marketing for Nonprofits

Topic 2 Description

A collaborative session focused on the who, what and why of social media marketing. We will talk about who you are targeting, what you are sharing, and why it must be relevant to your audience (and social media channel). We will work together to develop a Social Media Mission Statement and discuss resources and tools to streamline and simplify the strategy and planning process.

Topic 3

What’s Branding Got to Do With Content? (Hint: A Lot)

Topic 3 Description

Content marketing can help your organization engage with and build an audience—but only if it’s aligned with your brand story. The who, what, and why of your brand is essential to developing your content strategy—both in messaging and visuals. Discover how to assure that your brand strategy and content strategy are working together. You will learn how to determine if your brand strategy is aligned with your content strategy, how to stay on-brand in content marketing, and creative ideas for branded posts (with examples). Worksheets and resources will be provided.

The Association of Consultants to Nonprofits | 400 E. Randolph St., #3115 | Chicago, IL 60601

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