Association of Consultants to Nonprofits

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Hilary Marsh

Content Company, Inc.

Member profile details

First Name

Hilary

Last Name

Marsh

Company

Content Company, Inc.

Title

President and Chief Strategist

hilary@contentcompany.biz

Phone

312-806-7854

Address Line 1

1436 W. Norwood St.

City

Chicago

State/Province

Zip Code

60660

Headshot

Website / Social Platforms

Website

https://www.contentcompany.biz

https://www.linkedin.com/in/hilarymarsh

Blog

https://www.contentcompany.biz/blog

Company Profile

Company Overview

Content strategy consultancy helping nonprofits and other content-rich organizations make the most of their content. We do this by helping organizations identify and understand what their top-priority audiences need, create and use a common voice and tone, and develop processes and practices for planning, creating, managing, and measuring content.

Services

content strategy consulting
content strategy workshops
audience understanding workshops
content maturity workshops
digital writing workshops and courses

Practice Areas (select top 3)

Communications, Marketing & Public Relations (including Research and Strategy)
Organizational Development
Writing/Editing

Client List

NORC at the University of Chicago
American College of Cardiology
Water Environment Federation
Syracuse University
American Bar Association
American Medical Association
Endocrine Society
Fulbright Teachers Exchange
Institute of Food Technologists

Speaker's Bureau Information

Speaker Bio

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps content-rich organizations get better results from their content by improving their practices. Content Company’s clients include the American Bar Association, American Medical Association, Endocrine Society, Fulbright Teachers Exchange, Institute of Food Technologists, NORC at the University of Chicago, and Syracuse University. Hilary has been a leading content strategy practitioner, mentor, speaker, and professor since 1999.

Topic 1

Content strategy for associations, nonprofits, and other content-rich organizations

Topic 1 Description

Make the most of the content you create: Plan it, govern it, and measure it for maximum effectiveness

Topic 2

Build a content-first culture to engage audiences any time, anywhere

Topic 2 Description

If you create programs, products, and services with a content-first approach, audiences will find them and use them more than ever before. A content-first approach requires a new look at your organization’s culture. It takes collaborative planning and execution among your staff departments. And it puts volunteers in new roles – being ambassadors and information gatherers rather than recipients. Drawing from real-life case studies and research, this session will provide hands-on exercises so participants can create their own vision for a content-first culture at their organizations.

Learning objectives:
1. Assess your current content culture
2. Identify how to embed transparent, collaborative content practices into your association's culture more fully
3. Apply content strategy best practices to your organization

Practical application:

Your staff, volunteers, and other key stakeholders develop offerings, which turn into content, because it has value for your audiences and will result in higher member engagement and retention. But staff and volunteer siloes make this challenging. This session will uncover the reasons your content isn’t as successful as it could be and will provide actionable tools, strategies, and roadmaps for increasing your content’s effectiveness.

The Association of Consultants to Nonprofits | 400 E. Randolph St., #3115 | Chicago, IL 60601

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