How to Build Your Business by Referral: A communication strategy to Land Better Clients

How to Build Your Business by Referral:
A communication strategy to
Land Better Clients

April 20, 2022

9:30 am - 11:00 am CST

Every consultant or practice owner wakes up in the middle of the night and worries about landing that next client. It’s the existential cost of owning your own business. But what if you could develop a system to create business referrals on a consistent basis? In this webinar, long-time marketing strategy consultant and entrepreneur Dave Goetz will provide his system for building your business primarily by referrals. That means less RFPs and more warm introductions from people who trust you. After attending this webinar, you’ll know how to sort and qualify your database (list of people/past clients that you know), create a plan to stay in touch with your most important referral sources, and learn how to ask for a referral.

ACN Members Free

Nonprofit Leaders and Forefront Consultants- $10

Nonmember Consultants- $15

Program Objectives:
1. Understand the importance of referrals for sustaining your business;

2) Create a plan to serve your most important referral sources; and

3) set up a marketing system for generating referrals

Dave Goetz is president of CZ Strategy, a strategic marketing agency, and co-founder of Journey Sixty6, an online learning and coaching community for writers. He is the author of "Death by Suburb: How to Keep the Suburbs from Killing Your Soul" (HarperOne). He is also a passionate fly fisher, podcaster (2 Guys and a River and The Journey Sixty6 Writing podcast), and author of "The Fly Fisher's Book of Lists: Life is short. Catch more fish." CZ's clients include those in technology, healthcare, and financial services.