Annual Report: Is it a Burden or a Call to Action for Donors

Annual Report: Is it a Burden or a Call to Action for Donors

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Do you want your annual report to recruit donors for you? As a general rule, people don't like to donate, but they LOVE to make a difference. If you apply the neuroscience of giving to the creation and distribution of your annual report, the world will see the difference they can make through you, and respond accordingly.

Objectives:

• Review the neuroscience of giving and how to tap into it
• Employ the six dos and don'ts for an effective Annual Report
• Apply precision techniques to attract the right donors

Presenter: Allecia Harley, Prevention Advisory Group

Allecia Harley is a strategic leadership advisor, epidemiologist, healthcare innovation consultant and owner of Prevention Advisory Group. Her data-driven thought leadership and actionable strategies guide senior teams and leaders to create exponential growth. Allecia has 25+ years of experience working in public, private, and philanthropic organizations across the US. At Huron, a management consulting firm, she contributed six-figure revenue growth for nine consecutive years, even during the Great Recession. Her team served healthcare, higher education, and nonprofit clients, advising Johns Hopkins University, Partners Healthcare, UC San Francisco, and Tenet Healthcare, among others. At Abbott Laboratories, a multinational medical devices and health care organization, she directed the technology transformation of her division resulting in a significant increase in organizational capacity and profit. In addition, Allecia has designed innovative health and social development programs for the City of Chicago, increased the annual immunization rate by more than twelve percentage points for the Chicago Public Schools and has lectured at Rush University and Columbia College Chicago. Allecia holds a Master’s in Public Health from the University of Michigan and a Bachelor of Science from Spelman College. She lives in Chicago with her husband, teenage son, and their dog, Cassius Clay.

ACN has partnered Nonprofit Learning Lab (NLL) to help serve the sector by providing quick, 30-minute webinars featuring ACN members. The Nonprofit Learning Lab is a national nonprofit that connects, supports and trains individuals in the nonprofit sector. NLL offers daily online nonprofit trainings. with workshops that focus on fundraising, board development, social media, marketing, volunteer management, and organizational leadership.