Strategies, Systems and Shortcuts: Effective Content Marketing

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Content marketing is about telling stories that inspire your audience to act – and nonprofits have no shortage of them to share. But without a systematic approach, organizations often end up sinking too much time into ineffective content.

This session will offer step-by-step guidance on creating a content marketing plan. You'll learn how to define goals, create content pillars, select your channels, and measure results over time.

Presenter:
Lis Martin
Statement Communications

Lis is co-founder and partner of Statement, a branding and communications agency for nonprofits. She blends high-level thinking with a penchant for fine detail to create communications that ensure clients' missions are not only seen and heard, but profoundly felt.

At Statement, Lis leads multidisciplinary teams to build brand messaging, websites, campaigns, and ongoing communications that help nonprofits meet their goals. Past clients include CURE Epilepsy, Financial Health Network, Funders Concerned About AIDS, McGaw YMCA, Tides, and many others.

ACN has partnered Nonprofit Learning Lab (NLL) to help serve the sector by providing quick, 30-minute webinars featuring ACN members. The Nonprofit Learning Lab is a national nonprofit that connects, supports and trains individuals in the nonprofit sector. NLL offers daily online nonprofit trainings. with workshops that focus on fundraising, board development, social media, marketing, volunteer management, and organizational leadership.