Brand Thinking

DATE/TIME
Thursday, January 30, 2025
8:30 am - 12:00 pm

8:30 AM - Check-in
9:00 AM - Brand Strategy & Marketing Design
9:40 AM - Copywriting for Brand Success
10:20 AM - The Power of Photography
11:00 AM - Networking and Q&A

PLACE
Fine Arts Building
410 S. Michigan Avenue, Suite 732
Chicago, IL

Register Today for This In-Person Event!

In a crowded nonprofit landscape, a strong brand isn’t just a nice-to-have—it’s key to standing out and inspiring action. This workshop-style session will empower nonprofit leaders and consultants to rethink how they tell their organizations’ brand stories.

Walk away with the tools you need to:

• Design and execute a brand strategy
• Create on-brand messaging and design collateral
• Hire and direct copywriters, designers and photographers who can make your brand come alive

Join us for three quick expert primers on Brand Strategy & Marketing Design, Copywriting for Brand Success, and The Power of Photography, followed by a chance to ask questions and troubleshoot challenges.

Moderator:

DeRondal Bevly - Founder and Managing Director, Ruby Rose Strategies

The firm, named after the principal's strongest personal and inspirational influences, his mother and wife, strives to assist those looking to create, innovate and maximize their visibility and reach in order to expand their business prospects and reach their goals.

Emilio Albertini - Principal Emilio Albertini Photography

Emilio provides headshot photography and lifestyle images. Lifestyle photography is providing photographs of the day-to-day operations and activities, executed in a storytelling format that communicates with the intention to deliver the organization's brand values as well as the activity at hand.

Gordon Mayer - Gordon Mayer Communications

Gordon is a writer and storyteller who has been ensuring all stakeholders have voice in shaping effective and fair policy for more than 20 years. He focuses on helping nonprofits and businesses with complex stories to share their work and impact with the people they care about.

Lidia Varesco Racoma - Brand Strategist & Marketing Designer

Lidia started Lidia Varesco Design in 2000 to focus on clients who are making a change—both locally and globally. She and her team help mission-focused organizations with everything from brand strategy, logo, and identity development to implementing brand and messaging through marketing design.

If you have any questions, please contact Jennifer Heffernan at execdirector@acnconsult.org or call 312-940-4008.