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Content marketing is about telling stories that inspire your audience to act – and nonprofits have no shortage of them to share. But without a systematic approach, organizations often end up sinking too much time into ineffective content.
This session will offer step-by-step guidance on creating a content marketing plan. You'll learn how to define goals, create content pillars, select your channels, and measure results over time.
Presenter: Roxy Novo Heart 2 Headlines
Roxy is the founder of Hearts 2 Headlines, a DIY branding platform designed to help nonprofits and small businesses escape marketing quicksand and return to focusing on their mission faster. With a rich background in advertising, Roxy combines her branding expertise, passion for neuromarketing, and self-proclaimed status as a 'color enthusiast' to empower teams and individuals to craft impactful first impressions—for their organizations and themselves.
ACN has partnered Nonprofit Learning Lab (NLL) to help serve the sector by providing quick, 30-minute webinars featuring ACN members. The Nonprofit Learning Lab is a national nonprofit that connects, supports and trains individuals in the nonprofit sector. NLL offers daily online nonprofit trainings. with workshops that focus on fundraising, board development, social media, marketing, volunteer management, and organizational leadership.
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