Free Webinar - Registration Required

REGISTER HERE

Content marketing is about telling stories that inspire your audience to act – and nonprofits have no shortage of them to share. But without a systematic approach, organizations often end up sinking too much time into ineffective content.

This session will offer step-by-step guidance on creating a content marketing plan. You'll learn how to define goals, create content pillars, select your channels, and measure results over time.

Presenter:
Lis Martin
Statement Communications

Lis is co-founder and partner of Statement, a branding and communications agency for nonprofits. She blends high-level thinking with a penchant for fine detail to create communications that ensure clients' missions are not only seen and heard, but profoundly felt.

At Statement, Lis leads multidisciplinary teams to build brand messaging, websites, campaigns, and ongoing communications that help nonprofits meet their goals. Past clients include CURE Epilepsy, Financial Health Network, Funders Concerned About AIDS, McGaw YMCA, Tides, and many others.

ACN has partnered Nonprofit Learning Lab (NLL) to help serve the sector by providing quick, 30-minute webinars featuring ACN members. The Nonprofit Learning Lab is a national nonprofit that connects, supports and trains individuals in the nonprofit sector. NLL offers daily online nonprofit trainings. with workshops that focus on fundraising, board development, social media, marketing, volunteer management, and organizational leadership.

EMPOWER Group Working Parents Meeting

Tuesday, January 14, 2025

1:00 pm - 1:45 pm CST

ACN Members Only

Parents with kids still living at home, balancing work and life, and sharing experiences and perspectives about the unique challenges from peers who are “in the season with you.” Contact Lidia Varesco-Racoma for more information.

ACN EMPOWER Groups are intended to be forums for like or complementary groups of professionals to empower each other with a diversity of thinking, knowledge, shared experience, perspective, support, intentional networking, business development, and inspiration. The groups will be member-driven and self-directed in terms of content, frequency of meetings, duration, number of participants, and general meeting objectives. Participation in EMPOWER Groups is open to all ACN members, including organizational, individual, and associate members.

Meeting links are included in your registration confirmation email. Please contact the ACN office if you need assistance - 312-940-4008

DATE/TIME
Thursday, January 30, 2025
8:30 am - 12:00 pm

8:30 AM - Check-in
9:00 AM - Brand Strategy & Marketing Design
9:40 AM - Copywriting for Brand Success
10:20 AM - The Power of Photography
11:00 AM - Networking and Q&A

PLACE
Fine Arts Building
410 S. Michigan Avenue, Suite 732
Chicago, IL

Register Today for This In-Person Event!

In a crowded nonprofit landscape, a strong brand isn’t just a nice-to-have—it’s key to standing out and inspiring action. This workshop-style session will empower nonprofit leaders and consultants to rethink how they tell their organizations’ brand stories.

Walk away with the tools you need to:

• Design and execute a brand strategy
• Create on-brand messaging and design collateral
• Hire and direct copywriters, designers and photographers who can make your brand come alive

Join us for three quick expert primers on Brand Strategy & Marketing Design, Copywriting for Brand Success, and The Power of Photography, followed by a chance to ask questions and troubleshoot challenges.

Moderator:

DeRondal Bevly - Founder and Managing Director, Ruby Rose Strategies

The firm, named after the principal's strongest personal and inspirational influences, his mother and wife, strives to assist those looking to create, innovate and maximize their visibility and reach in order to expand their business prospects and reach their goals.

Emilio Albertini - Principal Emilio Albertini Photography

Emilio provides headshot photography and lifestyle images. Lifestyle photography is providing photographs of the day-to-day operations and activities, executed in a storytelling format that communicates with the intention to deliver the organization's brand values as well as the activity at hand.

Gordon Mayer - Gordon Mayer Communications

Gordon is a writer and storyteller who has been ensuring all stakeholders have voice in shaping effective and fair policy for more than 20 years. He focuses on helping nonprofits and businesses with complex stories to share their work and impact with the people they care about.

Lidia Varesco Racoma - Brand Strategist & Marketing Designer

Lidia started Lidia Varesco Design in 2000 to focus on clients who are making a change—both locally and globally. She and her team help mission-focused organizations with everything from brand strategy, logo, and identity development to implementing brand and messaging through marketing design.

If you have any questions, please contact Jennifer Heffernan at execdirector@acnconsult.org or call 312-940-4008.

Free Webinar - Registration Required

REGISTER HERE

Content marketing is about telling stories that inspire your audience to act – and nonprofits have no shortage of them to share. But without a systematic approach, organizations often end up sinking too much time into ineffective content.

This session will offer step-by-step guidance on creating a content marketing plan. You'll learn how to define goals, create content pillars, select your channels, and measure results over time.

Presenter:
Roxy Novo
Heart 2 Headlines

Roxy is the founder of Hearts 2 Headlines, a DIY branding platform designed to help nonprofits and small businesses escape marketing quicksand and return to focusing on their mission faster. With a rich background in advertising, Roxy combines her branding expertise, passion for neuromarketing, and self-proclaimed status as a 'color enthusiast' to empower teams and individuals to craft impactful first impressions—for their organizations and themselves.

ACN has partnered Nonprofit Learning Lab (NLL) to help serve the sector by providing quick, 30-minute webinars featuring ACN members. The Nonprofit Learning Lab is a national nonprofit that connects, supports and trains individuals in the nonprofit sector. NLL offers daily online nonprofit trainings. with workshops that focus on fundraising, board development, social media, marketing, volunteer management, and organizational leadership.

EMPOWER Group Working Parents Meeting

Tuesday, February 11, 2025

1:00 pm - 1:45 pm CST

ACN Members Only

Parents with kids still living at home, balancing work and life, and sharing experiences and perspectives about the unique challenges from peers who are “in the season with you.” Contact Lidia Varesco-Racoma for more information.

ACN EMPOWER Groups are intended to be forums for like or complementary groups of professionals to empower each other with a diversity of thinking, knowledge, shared experience, perspective, support, intentional networking, business development, and inspiration. The groups will be member-driven and self-directed in terms of content, frequency of meetings, duration, number of participants, and general meeting objectives. Participation in EMPOWER Groups is open to all ACN members, including organizational, individual, and associate members.

Meeting links are included in your registration confirmation email. Please contact the ACN office if you need assistance - 312-940-4008

DATE/TIME
Tuesday, February 18, 2025
10:30 - 11:30 pm
11:30am - 12:00pm - optional post session conversation

This is a virtual meeting.  Login information will be sent in your confirmation email after you register.

ACN is honored to be joined by Megan Kashner, Professor and Director of Social Impact & Sustainability at the Kellogg School of Management at Northwestern University.

As consultants in the social sector, we are facing a time of change – a time when our work takes on more urgency. The questions we’re asking ourselves these days include musings about how our work may be disrupted and what our various clients may need. There are more points, though, that we might not talk about as readily – moments in which we may have to decide whether to spend and risk our personal and professional privilege for support, allyship, or conscience.

In this session, join Megan Kashner – Professor and Director of Social Impact & Sustainability at the Kellogg School of Management at Northwestern and long-time leader in Chicago’s social sector – as she leads us through an exploration of those crucial moments and decisions and propels us forward to build our internal fortitude to do the most good, stand for and by what we believe, and do our best work.

Participants will be encouraged to engage with cameras on. Come ready to participate in discussions and breakouts.

If you have any questions, please contact Jennifer Heffernan at execdirector@acnconsult.org or call 312-940-4008.

EMPOWER Group Working Parents Meeting

Tuesday, March 11, 2025

1:00 pm - 1:45 pm CST

ACN Members Only

Parents with kids still living at home, balancing work and life, and sharing experiences and perspectives about the unique challenges from peers who are “in the season with you.” Contact Lidia Varesco-Racoma for more information.

ACN EMPOWER Groups are intended to be forums for like or complementary groups of professionals to empower each other with a diversity of thinking, knowledge, shared experience, perspective, support, intentional networking, business development, and inspiration. The groups will be member-driven and self-directed in terms of content, frequency of meetings, duration, number of participants, and general meeting objectives. Participation in EMPOWER Groups is open to all ACN members, including organizational, individual, and associate members.

Meeting links are included in your registration confirmation email. Please contact the ACN office if you need assistance - 312-940-4008